Leave your emotions at the doormat, this home needs to sell

by Leslie Sargent Eskildsen

Preparing to sell your house begins with getting your house ready to market it, and for some, this concept is difficult to grasp.

There are so many memories, milestones and emotions tied up in the place where you live. You’ll have greater success selling the home if you can flip the mental switch, disconnecting from those emotional attachments to “home sweet home.” Instead, view it as a commodity to be marketed to as many consumers as possible.

Keep in mind, you’re not preparing for company, family or a birthday party. You’re getting ready to announce to the world that your most valuable asset, in most cases, is available for someone else. You’re not inviting friends and family over to see your pretty things; you’re luring buyers over to see all the features your house has to offer. This is a crucial concept for home seller success.

When you can make the switch from homeowner to house seller, you begin with an advantage. When you make the decision to declutter, update, redecorate, rearrange, repaint, repurpose and stage your house and have well lit, balanced, wide-angle photographs showing the result of all your hard work posted on the Internet, you will attract more screen time and more foot traffic.

Nearly all homebuyers today begin their search on a smartphone, tablet, laptop or home computer. When your house shows up looking clean, bright, devoid of the distractions and the rooms convey design, purpose and features, you are much more likely to grab your audience’s attention.

Mind you, the photos cannot lie about your commodity. The photos cannot do the heavy lifting of getting your house ready for the market. The photos can only promote what you actually have to offer in the best form possible.

You flip the switch from homeowner to house seller and do the work to get ready for the photos in order to attract qualified buyers to come see the house in person and like it so much they will write you an offer.

On the flip side, when you fail to switch to house seller, you put yourself at a disadvantage. Impediments instead are in the buyer’s path. If the photos don’t look attractive, buyers have to spend a lot of energy imagining what your house really looks like, what it might look like without all of your stuff, with different stuff or with their stuff.

Those house hunters are more likely to put your house on the “maybe” list rather than on the “must-see” list.   Regardless of how well lit the photos are.

Leslie Sargent Eskildsen is an agent with Realty One Group. She can be reached at 949-678-3373 or leslie@leslieeskildsen.com.